Latest

How to package AI products for consulting-led sales motions

How to package AI products for consulting-led sales motions

The consulting-led sales motion represents one of the most critical yet complex go-to-market strategies for enterprise AI products. Unlike traditional product-led growth (PLG) approaches that dominate consumer-facing software, enterprise AI solutions demand a fundamentally different commercial architecture—one that acknowledges the technical complexity, organizational change requirements, and substantial implementation investments

By Akhil Gupta
The best pricing metric for AI copilots inside legacy enterprise software

legacy software ai pricing

The best pricing metric for AI copilots inside legacy enterprise software

The enterprise software landscape faces a fundamental monetization challenge: how to price AI copilots embedded within legacy systems that have served organizations for decades. As companies rush to integrate generative AI capabilities into established platforms—from ERP systems to CRM tools to industry-specific applications—pricing leaders confront a strategic dilemma

By Akhil Gupta
Usage-based AI pricing for procurement, legal, and finance workflows

back office ai pricing

Usage-based AI pricing for procurement, legal, and finance workflows

The transformation of back-office operations through artificial intelligence represents one of the most significant shifts in enterprise software economics in decades. Procurement, legal, and finance departments—historically viewed as cost centers bound by traditional seat-based software licensing—now find themselves at the epicenter of a fundamental pricing paradigm shift. As

By Akhil Gupta
How to package AI copilots for executives vs frontline teams

executive copilot pricing

How to package AI copilots for executives vs frontline teams

The pricing strategy for AI copilots requires fundamentally different approaches when packaging for executives versus frontline teams. The distinction extends far beyond simple seat-based pricing—it encompasses value perception, feature prioritization, ROI justification, and organizational deployment patterns that reflect the divergent ways these personas interact with and extract value from

By Akhil Gupta