Akhil Gupta

AI pricing in channel sales: distributor, reseller, and OEM models

channel ai pricing

AI pricing in channel sales: distributor, reseller, and OEM models

The evolution of agentic AI has fundamentally transformed how software vendors approach channel sales, introducing complexities that traditional distribution models were never designed to handle. As AI products shift from perpetual licenses to consumption-based architectures, distributors, resellers, and OEM partners face unprecedented challenges in pricing, margin protection, and value

By Akhil Gupta